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Miley Cyrus, in her new role as the global ambassador for Maybelline, recently hosted an extravagant launch event at Bar Marmont to introduce the brand's latest moisturizing Serum Lipstick. The star-studded affair drew a vibrant crowd, eager to celebrate this exciting collaboration. The evening was a fusion of glamour, personal anecdotes, and interactive beauty experiences, reflecting both Cyrus's bold personality and Maybelline's innovative spirit. Guests enjoyed a night of music, bespoke cocktails, and delectable bites, all while immersing themselves in the world of the new 'Maybe It's...' lip shade. This event marked a significant moment for Maybelline, leveraging Cyrus's iconic status to captivate a wide audience.

The celebrated artist, known for her chart-topping hits, chose Bar Marmont, a venue she considers deeply personal, for the Maybelline launch. \"I've been living at the Chateau,\" a line from her 2020 track \"Plastic Hearts,\" aptly describes her long-standing affection for the area. Cyrus revealed her strong connection to the establishment, having previously hosted performances and photo shoots there. This intimate choice of location aimed to provide attendees with a glimpse into her world, making the product launch feel more exclusive and personal. The venue, Bar Marmont, located a short distance from the famous hotel, was transformed into a vibrant hub, reflecting the chic and edgy aesthetics synonymous with Cyrus.

By 8 p.m., an hour after the event's commencement, the bar buzzed with anticipation for Cyrus's grand entrance. She made her appearance approximately thirty minutes later, showcasing the new 'Maybe It's...' lip shade with confidence. Addressing the enthusiastic crowd, Cyrus playfully remarked, \"You truly can't have Maybelline without Miley, it's kind of in the name,\" a statement that resonated with many, highlighting the natural synergy between the artist and the brand.

For Cyrus, this partnership with Maybelline represents a full-circle moment, echoing her early experiences with makeup. She fondly reminisced about her mother's strict rules regarding cosmetics during her tween years. \"My mother, who's sitting over there, was very particular about letting me use mascara,\" she shared, gesturing towards Tish Cyrus. At around 12, she finally received a Maybelline mascara, which she humorously admitted to applying in a unique way to subtly bypass the rule against eyeliner. By applying mascara diagonally, she could achieve a cat-eye effect, a mischievous act that now serves as a charming anecdote about her lifelong connection to the brand.

Dressed impeccably in a sleek black blazer and relaxed trousers by Mugler, Cyrus set the evening's sophisticated yet edgy tone. The venue itself exuded an Old Hollywood charm, enhanced by stunning floral arrangements in various shades of red and an abundance of grapes, mirroring the diverse color palette of the new lipstick collection. Following her highly anticipated arrival, the star unwound, joining her friend, DJ Alex Chapman, behind the DJ booth. She promised an evening filled with \"plenty of Britney\" and delivered, delighting guests with an energetic set. A highlight of the night was Cyrus's distinctive husky rendition of the iconic Maybelline jingle, which filled the air, adding a unique touch to the celebration.

Amidst the lively music, partygoers indulged in a selection of refreshing drinks, including \"The Miley Mocktail,\" \"Pucker Up Paloma,\" \"Satin Kiss Spritz,\" and \"Maybe It's Espresso.\" A spread of gourmet appetizers, such as caviar chips, lobster salad, and French fries, was circulated, followed by an array of sweet treats including chocolate chip cookies and macaroons later in the evening. Interactive stations added to the festive atmosphere. One corner featured a lipstick engraving station, where guests could personalize their chosen shade. Another intriguing area offered 'lipology,' with 'celebrity kiss reader' Dr. Miranda analyzing attendees' lip prints on sheets of paper. The event also included a Glambot, overseen by director Cole Walliser, capturing cinematic slow-motion videos of guests. The guest list included notable figures like celebrity hairstylist Laura Polko, rugby player Ilona Maher, and Cyrus’s older sister Brandi, who mingled with their mother in a secluded section of the lounge. Model sisters Brooks and Sarah Jane Nader were also spotted, coordinating in oversized fur jackets for the occasion.

As the night concluded, attendees departed with special parting gifts: a pouch of the new Maybelline lipsticks and Cyrus’s \"Something Beautiful\" vinyl. Outside, hotel staff were busy loading Crosley record players into guests' cars, ensuring that everyone left with a memorable keepsake from what was truly a perfect party.